TORONTO – CBC is about to become platform-agnostic, as they say, as the Corp. announced today the integration of all its English language platforms, including television, radio and CBC.ca.
“CBC/Radio-Canada recognizes that in order to keep pace with emerging trends in media usage, it needs to transform from a collection of individual platform-specific networks into an integrated provider of content,” said outgoing president and CEO Robert Rabinovitch, in a statement. “Increasingly, Canadians are consuming their news, information and entertainment programs through the technological platform of their choice.”
“If our audiences are to maintain access to quality Canadian content, CBC/Radio-Canada will need to adapt. With this in mind, we successfully integrated our French-language services in 2005. Now we are continuing with our English-language Services," he added.
Richard Stursberg, executive vice-president of CBC Television, takes over the new role of executive vice-president, English Services.
Following the recently announced retirement of Jane Chalmers, vice-president of CBC Radio, Jennifer McGuire, executive director of programming for CBC Radio, has been promoted to the new position of executive director of CBC Radio with an expanded portfolio of responsibilities. She will report to Stursberg.
“The change announced today creates a corporate structure that will enable CBC to respond effectively to our changing, multi-platform environment,” said Stursberg in the release. “At the same time, we recognize the importance of protecting the distinct character and needs of our individual media offerings-most emphatically the unique, non-commercial voice of CBC Radio.”
