HORSHAM, PA – While many sports fans swear by the singular experience of live action, more and more are saying they’d just rather stay home, make their own popcorn and watch the game on their high definition television sets.
According to a recent survey of more than 1,000 American adults, commissioned by cable set top box maker Motorola, 45% would rather watch college or professional football on a high-definition TV than watch the game in person.
Only one in three respondents (or 32%) indicated they would rather go watch the pigskin fly in person.
“The survey results really speak to the popularity of high-definition programming,” said Doug Means, Motorola corporate vice-president and general manager, home and networks mobility. “The color, the clarity and the crispness of a sporting event delivered in high definition is almost like being there – but from the comfort of your own home.”
The survey also found that more men than women would rather watch football on a high definition TV than in person (51% of men vs. 41% of women).
Motorola commissioned Opinion Research Corporation (ORC) to conduct interviews from November 2-5, 2007 with 1,009 consumers, 18 years of age or older, living in private households in the continental United States. The sample comprised 502 men and 507 women. The sampling error associated with a sample size of 1,009 is plus/minus two to three percentage points at a 95 percent confidence level. ORC weighted the survey results by four demographic characteristics: age, sex, geographic region, and race, to ensure reliable and accurate representation of the total U.S. adult population.
