WATERLOO, ON – Nissan is using a gaming application to get its automobile brand in front of CFL fans during all 72 regular season and playoff games, beginning this evening with the Montreal-Hamilton game.
It is calling its interactive digital offering, Nissan Make the Call.
To play Nissan Make the Call, viewers watch the game on their TV screen while they are online on their computer. At cfl.nissan.ca, they can make predictions about upcoming plays, answer trivia questions, take part in polls with other viewers, chat with other fans, and even create a competition with their very own group of friends.
There is no charge to play, and prizes include gift certificates, custom football jerseys, and a grand prize of four tickets to the Grey Cup with $4,000 in spending money.
“Nissan is excited to provide this new interactive offering to CFL fans across Canada,” said Danny Burns of Nissan.
An integrated Facebook application, along with chat and group play, moves Nissan into the new area of marketing through real-time social networking.
The application is powered by LiveHive Systems’ NanoGaming.
“This is the first time we have brought our interactive NanoGaming technology to a live sports telecast by partnering directly with a major brand,” said Dave Bullock, LiveHive Systems president. “Advertisers and brands alike have seen the value of NanoGaming as an effective digital ad platform where they associate their brand with a compelling event such a live sports telecast or a reality TV series.”
