Astral shuts down ad division TATV

MONTREAL - Astral Media Radio, has announced the closure of its on-line and television classified ad division TATV, previously Télé-Annonces. The decision to shut down the service takes effect immediately and will result in a reduction of 28 full-time and ten part-time positions in Québec."The decision to shut down TATV was very difficult for us to make," said Pierre Rodrigue, vice-president, sales and marketing, for Astral Media Radio Québec. "We evaluated several different possible strategies before reaching this decision. However, the growing market share of classified ads using the free Internet model, coupled with the fact that classified ads are...