Consumers will buy close to 45 million Blu-ray discs in the U.S. this year, an increase of more than 400% from last year, according to research consultant Futuresource. On big titles, the share of total sales being taken by BD has already hit 5-6% and by Q4 it may increase to a 12% share.In Europe, awareness and uptake are still lower overall, although in the key markets the retailers and the studios are reacting to an uplift in interest this year and are gearing up for a good end to 2008. “We expect 2% of unit sales in the lead...