Ad revenue for mobile TV still a few years off, says report

MOBILE TV REVENUE IN North America will continue to come primarily from subscription for at least the next two years, according to research firm Informa Telecoms & Media. The report, called Mobile TV: Strategies, Business Models & Technologies, says the advertising business model will be slow to gain prominence, but by 2013 nearly half of the mobile video revenues will come from advertising. It also says that the future of mobile TV will not be just broadcast or 3G but will be a mix of technologies matched to a mix of audience experiences. Confusion over standards will continue to bog...