TORONTO – The Canadian Academy of Recording Arts and Sciences will use another Canadian company to make sure the materials distributed for Juno Award consideration are secure, cheaper, and a little greener.
CARAS will use Yangaroo’s patented digital media distribution system instead of how it’s been done in past, where music has been submitted by artists and record labels for consideration by the physical shipment of 12 CD copies for each category, of their album and/or single complete with bio and a publicity photo to CARAS, who in turn would package the submissions and ship them out to the 300-plus judges across the country.
Using DMDS to streamline the process, submitted music will be digitally ingested into DMDS and CARAS will then use DMDS to securely distribute the music and related promotional materials to the judges and more than 1,700 CARAS members.
These people will then be able to stream the music online or download it to be burned to CD or transferred to their iPods for review.
"Integrating DMDS into our evaluation process was an easy decision," said Melanie Berry, president of CARAS, in a release. "The technology is not only more efficient and less expensive, but it also poses clear environmental benefits."
The development work will begin immediately and will be in place for this year’s Junos.
"We are proud to have been chosen by CARAS for this process," said Cliff Hunt, chairman and COO of Yangaroo. "We expect that with the Juno Awards taking the lead, the many other award shows throughout the world will soon follow in their footsteps, creating an entirely new revenue opportunity for the company.”
