RICHMOND, BC, – It will take about five months to complete, but beginning this month Rogers Video stores will begin changing their name to Rogers Plus.
"This change reflects our continuing commitment to movies and games while at the same time increasing the presence of Rogers Cable and Rogers Wireless products and services in our stores," says Chuck van der Lee, president and CEO for Rogers Retail.
The transition from Rogers Video to Rogers Plus will take place between August and December 2008 on a city-by-city basis across the country. The intention is to recognize the growing importance of these stores in providing customers with a more consistent experience where they will find a wider variety of Rogers’ products and services in all Plus stores.
"The name Rogers Plus better reflects what we provide our customers," explains van der Lee. "It means more products such as movies, games, cable, internet and cell phones and more expertise in more locations coast-to-coast."
The stores converting from Rogers Video to Rogers Plus will have a combination of movies and games and wireless products. Cable products are sold in Rogers’ cable licensed areas in Ontario and New Brunswick. Other Rogers Plus stores, mostly smaller mall kiosks, will focus on wireless products and services. Rogers entered the home video business in 1988 right around the time the battle between VHS and Beta was in full swing. The company says it has continuously adapted to industry changes since then, including increased competition and the more recent format battles between Blu-Ray and HD-DVD.
"Home video and game rentals continues to be a thriving, vibrant, industry in Canada and we are committed to this part of our business," adds van der Lee
