Astral's radio group offers PPM tutorials, online

TORONTO - The Astral Media radio team is helping to explain the new Portable People Meter (PPM) measurement system to their advertisers and agencies through on-line tutorials. The six web presentations, which the company calls “capsules”, are about five minutes long and cover topics from how the PPM works to considerations for buying radio in a PPM world. Available in English and French, the capsules can be downloaded at www.infoppm.astralmediaradio.ca. The group is also offering dedicated e-mail and telephone support for the new system. As Cartt.ca reported earlier this week, the radio measurement methods in major markets across Canada are...