OTTAWA – The Canadian Film and Television Production Association (CFTPA) has announced that their upcoming conference in Ottawa will be the first-ever paperless event of its kind in the world.
An Apple iPod touch will replace the traditional promotional bag for all delegates attending the Prime Time conference held at the Westin Ottawa on February 18 – 20, 2009.
Aided by customized software, each device will provide delegates with electronic access to conference program materials, social networking and floor mapping functions, plus related digital video content and publications.
"Besides eliminating the need to print the more than 100,000 pages our conference typically generates, and showcasing the excellent content developed by our members and partners, we believe this exciting initiative clearly shows that Canadian independent content producers are not only adapting to technological change but indeed embracing it in innovative ways," says Guy Mayson, president and CEO of the CFTPA. "I also like to think that we set a new green standard for conferences and trade shows around the world for others to emulate."
The CFTPA is a non-profit trade organization that works on behalf of almost 400 companies engaged in the production and distribution of English-language television programs, feature films, and interactive media products in all regions of Canada.
