ALEXANDRA, VA. – The Cable & Telecommunications Association for Marketing (CTAM) has announced that Mike Lee, Chief Strategy Officer with Rogers Communications, and ESPN Marketing Senior Vice-President Katie Lacey will co-chair the CTAM Summit 08.
This year the Summit, to be held in Boston November 9-11, will examine how consumer marketers, product developers and managers, and affiliate sales executives can capitalize on fast-changing technology and improve the consumer experience in television, Internet and phone.
Attendees will be able to delve into advanced product solutions, evolving marketing tools and multi-platform consumer engagement, as well as have time to exchange ideas with colleagues.
“My focus is on broadening the Summit agenda to focus on product development and management,” said Lee. “We’re all grappling with product innovation, tru2way and financially viable cross-platform opportunities.”
Lacey added that CTAM members are now being surveyed so that the Summit can provide “targeted sessions on topics attendees tell us they want most”.
www.ctam.com
