BOSTON – The massive marketing effort behind hit HBO series The Sopranos was this year’s inductee into the CTAM Hall of Fame.
The CTAM Hall of Fame honors “the finest and most influential marketing campaigns” which are more than five years old and have had a powerful impact on their companies and the cable industry. It is selected by a panel of 25 senior cable marketing and agency executives.
The extensive, multi-tiered marketing and publicity campaigns around each of the show’s six seasons generated “unprecedented” gains in consumer awareness (92% among subscribers, 86% among the total population) and subscriber growth, the press release said.
The Sopranos became the most-watched original series on HBO every year that it aired. The series also generated high viewership on non-linear platforms, with the final season achieving the highest HBO On Demand orders per episode of any HBO series on record.
