CALGARY – Shaw Communications’ telethon helped raise $300,000 in support of high-performance Canadian athletes.
The "Making It Happen" telethon was held November 16th on Shaw TV in western Canada and nationally on Star Choice. Shaw matched viewer contributions up to $150,000 for total of $300,000 donated to the Canadian Athletes Now Fund (CAN Fund).
For eight hours, 70 Canadian athletes, such as members of the 2008 Men’s 8 Gold Medal Rowing Team, wrestling gold medalist Carol Huynh, and Paralympic 100m Gold Medalist Earle Connor, managed phones bids on 400 auction items.
"Shaw has initiated a number of innovative fundraising efforts for the next sixteen months to provide Canadians the opportunity to help us support the athletes who will be competing for Canada," said Peter Bissonnette, president of Shaw Communications. "As a proud supporter of Canada’s elite athletes, Shaw is pleased to be a part of their journey and thankful to our customers across Canada for their support."
The Canadian Athletes Now Fund is a not-for-profit organization devoted to raising money and awareness for Canadian athletes.
