Peer communities to create and consume a quarter of the globe's entertainment

FINNISH HANDSET MAKER Nokia is predicting 25% of the world’s entertainment will be created and consumed within peer communities by 2012/ The company is calling it “Circular Entertainment” and says it is a major coming trend as consumers get ever more collaborative so that their own content is created, edited and shared within their peer circle rather than coming out of traditional media groups. The company’s new study, entitled 'A Glimpse of the Next Episode', carried out by The Future Laboratory, interviewed trend-setting consumers from 17 countries about their digital behaviour and lifestyles. Combining views from industry leading figures with...