PORTLAND, OR – Rogers Cable has inked a deal with Rentrak Corp., which will measure the performance of the cableco’s on-demand services.
“Rogers Cable is a pioneer in the communications business and Rentrak is pleased to include the company among our esteemed existing partners as we expand our measurement reach throughout North America,” said Carol Hinnant, VP of business development for Rentrak’s OnDemand Essentials Suite of Services. “Our commitment to precise, timely and customizable census-level data is what keeps our business growing as the on-demand platform continues to evolve.”
Rentrak provides census level viewership performance information for the on-demand platform and processes daily on-demand data representing 45 million set-top boxes from 23 MSOs. The data is used by more than 90 networks and studios.
“Data analytics are critical to making advertising-supported VOD a reality in Canada,” said Rogers Cable VP of video product manager David Purdy. “Rentrak will help enable Canadian broadcasters to build out their business models in order to offer ad-supported, prime-time, main-network, episodic programming on VOD to our customers.”
