Cartt.ca at NAB: Why are new media opportunities taking so long?

LAS VEGAS – Every year, broadcasters and content creators arrive at the National Association of Broadcasters convention to talk about the opportunities there are in new media, often ubiquitously called “digital.” But for most big media companies, the amount of revenue earned on the web or on mobile phones or with podcasts amounts to little more than a rounding error within its billions of dollars of revenue. So a Monday afternoon session here at NAB sponsored by Deloitte Consulting attempted to answer the question: “Why hasn’t it happened yet – or why is it happening so slowly?” asked David Rips,...