KIDSCO, THE JOINT VENTURE CHANNEL owned by NBC Universal, DIC Entertainment and Corus Entertainment Inc. is offering a video-on-demand service in South Korea. The new VOD service, which launched on April 11th, is a first for the channel and is the result of a major agreement between KidsCo and South Korean operator, hanaTV, the leading IPTV company in the territory.
The agreement sees KidsCo programming including Babar, Madeline, Sonic the Hedgehog, Cyberchase, Franklin and Rolie Polie Olie available on demand in the region. KidsCo’s presence in South Korea follows its strategic expansion into the world’s TV markets with the channel now broadcasting in key territories including Romania, the Middle East, Hungary, Russia, Turkey, Poland, Singapore, the Philippines and territories across sub-Saharan Africa. It is anticipated that KidsCo will be airing in up to 40 territories including Europe and Latin America within the next 18 months.
“KidsCo is committed to rapidly expanding across international television markets and we are excited to add South Korea to our list of key territories. Our relationship with hanaTV is a milestone because it is KidsCo’s first video on demand service and is an example of how children are trail blazing consumers and key drivers of new technology services,” explains managing director, Paul Robinson.
KidsCo features animated and live-action television series and feature-length movies from pre-eminent independent animation program suppliers, DIC and Corus’ Nelvana. DIC’s programming library features approximately 3,000 half-hours of series, including; Inspector Gadget, Strawberry Shortcake, Madeline, Dennis the Menace, Care Bears and more.
