Transparency a must with sponsored programming, says CBSC

OTTAWA – If you’re going to pump the local home reno guy on your radio show – and have him on as a regular guest – you have to make it clear to the good listenership that the hammer man has paid for the air time. The Canadian Broadcast Standards Council said today that the Murray Segal broadcast on CHWO-AM (AM 740, Oakville) violated the Canadian Association of Broadcasters’ (CAB) Code of Ethics for failing to inform listeners that a talk show had been sponsored by the company whose owner was as a guest on the program. Sunday Showcase is...