TORONTO – TVO, Ontario’s public educational broadcaster, announced Wednesday it would be distributing its TV programming free and on-demand through Internet TV service Joost.
“Partnering with Joost offers TVO new potential to expand our audience and increase the impact of our unique content in the borderless digital space,” said TVO Chief Executive Officer Lisa de Wilde. “Now more and more people in Canada will be able to discover, on demand, just how true we are to our vision of empowering citizens through educational media, and to our promise that TVO ‘makes you think’.”
TVO will launch its Joost video channel with some of its documentaries, including the Juno award-winning Escarpment Blues, Vienna 1900, and Canada’s War in Colour.
New titles will be added monthly, and will be available for viewing to Joost.com users in Canada, according to the broadcaster.
