Radio / Television News

UGC market in flux

LAWSUITS, ACQUISITIONS AND experimentation are now the tools being used to craft the user generated content landscape. But even with all that, reports research firm In-Stat, there is still only have an unfinished foreground in place. Business models continue to adapt and change, as do experimentations with advertising, making the overall landscape of this market appear to be as dynamic as a feather in the wind, the high-tech market research firm says. “Three companies in particular have and will likely continue to make headlines: Google, YouTube, and Viacom,” says Michael Inouye, In-Stat analyst. “The US continues to be the market...