CMDC wants to engage your attention

TORONTO – Pay attention, because the Canadian Media Directors’ Council (CMDC) has announced the theme and speakers for its March 27 conference. The theme is “Pay Attention! New Forms of Engagement”, and will feature an international lineup of speakers, panelists and moderators from virtually all sectors of the media, advertising and communications communities. Together, they will explore the vitally important issue of getting and keeping the attention of increasingly distracted, media savvy, consumers with relevant products, content and messages. David Lubars, chairman and chief creative officer, BBDO North America will set the tone with his morning keynote address. Other individual...