LOS ANGELES – The critically-acclaimed Da Vinci’s Inquest is gone from CBC-TV’s schedule but it lives on in U.S. syndication.
Program Partners has announced the launch of a new broadband video initiative for broadcast affiliates, featuring exclusive video content from the hit Canadian drama produced by Haddock Entertainment and Barna-Alper Productions.
It will use the Brightcove Internet TV service to launch broadband video channels and syndicate exclusive content to affiliate TV station websites to promote shows, debut behind-the-scenes footage, and provide highlights from the series. Later on, in addition to featuring the Da Vinci video on their own websites, stations will be able to integrate local advertisers into the programming.
“Stations are achieving growth through online advertising,” said David Hutchinson, Program Partners’ senior vice-president of new media, in a release. “With this new initiative, broadcasters not only get an award-winning series, they get highly-promotable content for their online audience.”
“The Brightcove Internet TV service offers a powerful opportunity to expand distribution through internet video, drive viewership, and open the door to new revenue sources,” said Eric Elia, Brightcove’s vice-president of programming and design.
Cleared in 98% of the U.S. and airing on more than 200 station affiliates, Da Vinci’s Inquest is in its second year of U.S. syndication.
“It’s easy to participate in the program and the video quality is terrific,” said Craig Cole at LIN station WXSP in Grand Rapids, Mich. “The player has a home page feature designed with user-friendly functionality. We’re confident that fans of Da Vinci will love and embrace it!”
Program Partners is marketing the show as an outgrowth of its overall distribution agreement with Vancouver-based Thunderbird Films.
