TORONTO – Asian Television Network has announced the launch of ATN-Cricket Plus, a compelling dedicated sports channel with prime focus on cricket.
ATN is pleased to announce that it has entered into a strategic programming alliance with DIRECTV Inc, which has launched Cricket Plus all across the United States.
Earlier the Dubai based TajTV had reached an agreement to produce DIRECTV’s Cricket Plus Channel. TajTV operates the famous channel, Ten Sports in India, and has experience in running some of the best-known sports channels for a variety of clients through its Dubai Media City operation, currently handling Ten Sports Middle East, Ten Sports India, Ten Sports Pakistan, ART Prime Sport, Showtime Sportsnet, Showtime Sportsnet America and Citrus TV.
ATN Cricket Plus in Canada will showcase some Live and many world-class competitions on a delayed basis. ATN Cricket Plus will compliment the existing successful CBN (Commonwealth Broadcasting Network) channel across Canada. ATN has had many firsts to its credit in Canada dealing with cricket. ATN was the first to bring the Live Satellite feed of the World Cup Cricket back in 1986 to Canada.
"Through Cricket Plus we are extremely pleased to be associated with DIRECTV, one of the world leaders in entertainment, news, sports, and the largest DTH platform in the world. DIRECTV has redefined the sport of cricket for television entertainment. It has been a pleasure working with DIRECTV executives," said Shan Chandrasekar President and CEO of ATN Canada.
