TORONTO – CTV Inc. has promoted Jon Arklay to the new position of vice-president, creative services and brand.
In his new role, he will oversee the creative brand development of CTV Inc.’s 21 television stations and 15 specialty channels. He will also be responsible for brand management, protection and design elements for all Olympic marks leading into and during the Vancouver 2010 Winter Games and 2012 Summer Games in London.
Prior to moving into his new role, Arklay served as director of creative services for CTV Inc.’s family of networks for six years, leading the creation and evolution of the visual brand identity of such flagship properties as the CTV national and local news, eTalk, TSN’s SportsCentre, NHL on TSN, CFL on TSN, and Discovery Channel’s Daily Planet.
Additionally, Arklay (pictured) was directly involved in the creative design surrounding the launch of MTV in Canada and SportsCentre in High Definition, as well as the recent re-branding of the digital network CTV Travel to travel+escape. He was also a key part of the team that developed the company’s International Olympic Committee video presentation for the CTVglobemedia and Ro
gers Media bid to secure Canadian broadcast rights to the 2010 Olympic Winter Games and 2012 Olympic Summer Games. Most recently, Arklay led the design of the new CTVglobemedia logo and will oversee all subsequent brand integration.
"As our company continues to grow, Jon’s role has evolved to accommodate the changing Canadian broadcast landscape," said Rick Lewchuk, senior vice-president, program planning and promotion. "Jon has a proven understanding of strategic brand management and a keen eye for visual presentation. I’d like to congratulate him on this well-deserved promotion."
