By Nick Hamilton-Piercy
HOUSTON - This year’s SCTE Emerging Technologies Conference held last week in Houston, was far more “marketing” oriented than Engineering. The Thursday session themes continued around consumer consumption of any content, anywhere, any time on any device and the growing demand for “personalization” of TV. The YouTube and MySpace.com generation mandates “personalization” and sharing of content and cable engineers have to learn to adapt.Some of the changes illustrated in data are: Twenty million Americans aged 12+ have downloaded a full-length movie within the last month, according to Solutions Research Group, and 80% of total movie “downloaders” only use peer-to-peer file-sharing... How can you provide QoS in a multi-platform environment? An ET synopsis
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