Radio / Television News

Rogers to launch Astral’s third HD channel


TORONTO – The Movie Network said today it will launch MMore HD, it’s third 24/7 high definition channel, this Thursday, February 1, beginning with Rogers Cable.

MMore HD will feature select simulcasts of HD programming from The Movie Network’s multiplex channels MMore, MExcess, MFun! and MFest.

"HD is an absolute priority for us," said Domenic Vivolo, senior vice-president, marketing and sales, Astral Television Networks. "In fact, Astral Media has made an unparalleled commitment to HD and we can proudly claim that we have more HD channels and, justifiably, more HD content than any other broadcaster in Canada."

MMore HD offers subscribers additional choice and further access to premium programming in HD, all uncut and commercial free. The service will also present action movies from MExcess, comedies from MFun! and independent and foreign cinema from MFest.

In the month of February, MMore HD’s slate of programming will include: Final Destination 3, Lucky Number Slevin, Crash, A History of Violence, Munich, Good Night And Good Luck, Brokeback Mountain, Capote as well as HBO series Rome (Season 2), HBO original movie Longford and Showtime original series’ Dexter and Sleeper Cell 2: American Terror.

The Movie Network HD launched in May 2005 and simulcasts all programming from The Movie Network’s main channel; while Mpix HD, introduced in January 2006, consists of classic movies five years or older in HD.

www.themovienetwork.ca/hdtv