Back to the music in two minutes

TORONTO – Saying shorter ad cycles mutually benefit listeners and advertisers, Corus Radio has announced that all major market FM stations will launch two-minute stopsets, meaning listeners will get back to the music faster and clients will get "more value for their advertising dollar," says the company's press release. The new ad rules will apply to 15 stations in eight markets, but outside the stations' morning shows. "Building on Corus' commitment to create innovative solutions for clients and listeners, the two-minute stopset initiative responds to proprietary research on audiences’ listening habits. The study found that with shorter commercial breaks (four...