TORONTO – The Canadian Film Centre, Canada’s largest institution for advanced training in film, unveiled its new “CFC” brand identity Wednesday, complete with a new logo, new web site, and new strategic plan.
Its new CFC identity “embodies the evolution of the CFC as a contemporary institution, and better reflects the organization that we are today: Canada’s largest advanced-training institution for film, TV and new media, professionals,” said Slawko Klymkiw, CFC executive director, in a statement. “As we embark on our new strategic plan, the new brand also signifies the CFC’s progression into the future.”
The CFC also announced the creation of the new NBC Universal Multiplatform Program, an advanced training program to seed the growth of original multiplatform
productions in Canada.
“NBC Universal commends the CFC for its foresight and commitment to nurturing the evolution of entertainment. As a leader in the industry, we look forward to collaborating with Canada’s future innovators”, said Ron Suter, senior vice-president NBC Universal Canada.
Starting in 2007, the NBC Universal Multiplatform Program will provide investment, creative strategy, production support, mentorship, and knowledge sharing to companies who are interested in developing and implementing a multiplatform strategy from the outset of project development.
The CFC highlighted other initiatives in the works, including international co-production and script development, an actor’s conservatory, an enhanced feature film program and interactive cinema.
