Radio / Television News

BBM takes CBC’s MTM


TORONTO – BBM Analytics announced Wednesday it will assume the role of official sales and marketing partner for CBC/Radio Canada’s Media Technology Monitor (MTM).

CBC/Radio-Canada’s MTM is "a comprehensive and authoritative study conducted annually that focuses on the usage of new technologies in broadcasting," says the press release. "With a national sample of over 12,000 respondents, and response rates exceeding 40%, MTM is the single largest qualitative survey available in Canada, providing reliable and accurate insights into a wide range of communication technologies."

Those include:
* Market share and satisfaction with cable, satellite, wireless, and IPTV
* Analogue subscribers’ intention to subscribe to digital television and reasons for not upgrading
* Incidence and use of on-demand video technologies, including VOD, PVRs, DVD Recorders, video streaming and watching video content on portable devices such as MP3 Players, cell phones and PSPs
* HDTV set and receiver ownership, reasons for not having a HD receiver and future demand for HDTV
* Incidence and use of on-demand audio technologies, including satellite radio, Internet radio, music and podcast downloading and listening to audio content on portable devices such as MP3 Players and cell phones
* Broadband incidence, reasons for not upgrading to broadband and future demand for broadband
* Incidence of “bundled” communication services
* Home computer networks and incidence and demand for VOIP