TORONTO – On air, on broadband, on wireless, steady viewers of CTV will surely get to know the new Ford Edge, no matter what screen they watch.
Ford Motor Company of Canada is the first advertiser to take advantage of CTV’s new multiplatform distribution strategy, "combining the reach of conventional television advertising with an innovative and targeted digital media campaign," says today’s press release.
Besides over-the-air traditional advertising, the car company has bought space and time on broadband via CTV’s broadband network, and on mobile, through the channel’s mobile video news service, currently available on Bell Mobility cell phones.
On broadband, a 15-second video ad and related banner for the Ford Edge (an SUV-crossover type of vehicle) can currently be seen on the news channel of CTV broadband. The channel features hourly news wraps from CTV Newsnet as well as additional segments from CTV National News with Lloyd Robertson, W-FIVE and Canada AM.
On mobile, an integrated custom Ford Edge video ad is also running in the opening sequence for the CTV News updates on the CTV mobile service.
The campaign runs through September.
As reported by Cartt.ca, the free CTV Broadband Network features four distinct broadband channels: CTV Shows, a broadband channel featuring full length CTV prime time programming, CTV News and Docs, featuring comprehensive local, national, international and business news, all updated hourly, eTalk on Broadband, Canada’s first and only broadband channel devoted exclusively to covering the Canadian and international entertainment industry and the Discovery Channel on CTV delivering entertaining science, nature and travel programming.
