TORONTO – XM Canada said today it has hired Donald McKenzie as senior vice-president of sales and marketing.
McKenzie has more than 22 years experience in sales and marketing in a variety of industries, including the past 10 years in Canada’s wireless telecommunications arena with Clearnet, and then after its purchase, Telus Mobility.
In his new role, McKenzie will be responsible for all sales and marketing functions of XM Canada, including retail, automotive distribution channels and listener care.
“I am so excited that an executive of Donald’s calibre has joined our team to lead XM Canada’s sales, marketing, promotion and advertising strategy,” said Stephen Tapp, president and COO of XM Canada. “As we grow our customer base and as XM Canada expands… across multiple distribution platforms, his extensive background and experience in wireless telecommunications is a perfect fit for the potential millions of subscribers that will be XM Canada.”
McKenzie began his career in advertising and product marketing where he worked with Ogilvy & Mather, Young & Rubicam, Faberge, Cadbury Beverages and CPAS Systems.
