TORONTO – High Fidelity HDTV Inc. has launched two new all-HD channels: Rush HD and Equator HD. Both are available on Bell ExpressVu and join the independent broadcaster’s other all-HD channels, OasisHD and Treasure HD, which were launched in March.
Rush HD features adrenaline-pumping programs of what people will do for a rush to “test their personal and physical danger zones.” “It’s everything from surfing a wave the height of a 10-storey building, to pulling 5G’s in a jet fighter, to the BMX bike park in your neighbourhood,” said John Panikkar, co-founder of High Fidelity HDTV.
Equator HD visits the “world’s most intriguing places and people” in exotic locales, showing unique rituals and spectacles, the broadcaster says. “Equator HD programming allows us to hold a mirror up to ourselves, who we are, and how we interact with our planet,” said another High Fidelity HDTV co-founder, Ken Murphy.
Rush HD, Equator HD, and Treasure HD are established brands in the U.S., where High Fidelity is allied with Rainbow Media Holdings LLC. High Fidelity developed OasisHD on its own.
“We are bringing to Canadians the best HD-content available globally, bar none, and are thrilled to be developing original HD programming that stands apart in Canadian television,” said Murphy. “We are providing unique programming that is simply not available in any other format in Canada.”
High Fidelity is an independent Toronto-based TV production and broadcast company. It says it plans to launch “many more” non-fiction HD channels in 2007 and beyond “to address the critical shortage of vibrant HD programming in the Canadian marketplace.”
