CALGARY – As if there aren’t enough gobblers on the TV schedule already, Shaw Cable will mark the Thanksgiving holiday with Turkey TV, a signature channel featuring all turkey, all the time, the company announced today.
Shaw customers can tune in to Shaw’s community cable channel for Turkey TV on Thanksgiving Day for "on-going coverage of exciting turkey action and entertain your family and friends with this exclusive, premiere holiday blockbuster," says the press release.
Turkey TV will offer non-stop coverage of "a beautiful, roasted turkey, surrounded by fresh greens, carrots and tomatoes in an open flame forno oven. Coverage will include up to the minute bastings and exclusive stoking of the fire that will be sure to keep viewers on the edge of their seats throughout this thrilling turkey program," adds the release.
"With Turkey TV, Shaw customers will experience Thanksgiving like never before," said Peter Bissonnette, president, Shaw Communications. "Turkey TV is a breakthrough in holiday programming and highlights Shaw’s continued efforts to provide its customers only the finest in holiday television."
Turkey TV is a natural extension of Shaw’s fireplace video which first created buzz when it aired in Edmonton over the Christmas season in 1986. The channel – which is nothing but the sounds and video of a crackling fire – was a hit with customers and is anticipated each year by those without fireplaces or who don’t want to deal with smoke, ashes and soot.
"Shaw’s ‘fireplace’ has caught the attention of media across Canada and the U.S., including a segment on the popular "Daily Show with John Stewart" which sent a news crew out from New York City to cover the story." The Shaw fireplace once secured the cover of the Globe and Mail, even.
Turkey TV will air on October 9, 2006 on Shaw TV.
The video will also be available on Shaw On Demand for recording on Shaw’s PVR.
