TORONTO – Global TV’s fall marketing campaign is branding its flagship Global National newscast as “News Understood.”
Through TV, print, and radio creative appearing throughout the broadcast year, the network is positioning itself as making news “more understandable by breaking down complex issues, and delivering clear, relevant information,” it says in a release.
A series of 30-second spots, shot at Massey Theatre in Vancouver, features Global National senior correspondents Francis Silvaggio, Jennifer Tryon, and Mike Edgell delivering quotations from everyone from Leonardo da Vinci and Gandhi to Ringo Starr. Anchor Kevin Newman summarizes each vignette, drawing together the team and the commitment to viewers, with the “News Understood” tag line.
A second slate of on-air spots, featuring additional members of the Global National team, is set to be produced later this fall.
“This powerful new campaign reinforces the unique perspective that has made Global National the country’s most-watched national newscast,” said Walter Levitt, Senior Vice-President of Marketing for Television and Radio at CanWest MediaWorks. “We’re bringing our Global National brand promise to life with creative that we hope will resonate with our viewers, both emotionally and intellectually.”
All creative was done in-house by the Global Television Marketing team, with original on-air score by Vancouver composer James Bowers.
