OTTAWA – Saying it needs to enhance its prospects among potential viewers and BDUs, Catholic TV channel Salt and Light wants to change to an English specialty service.
The category 2 digital channel targets Italian, Spanish, Portuguese, Polish, Filipino, English and French-speaking audiences. Its conditions of license say that no more than 20% of its programming can be English or French.
The application requests Salt and Light be able to air 60% English with the rest dedicated to French and third language programming, which will also include Cantonese shows.
"The licensee indicates that reducing the amount of third-language programming broadcast would significantly enhance its appeal to both subscribers and Canadian broadcasting distribution undertakings," says the release.
Salt and Light is available on Rogers, Cogeco, Videotron and Bell ExpressVu.
