TORONTO – Four CHUM Ltd. channels which are thought to be tailor made for wireless viewing (i.e. – their content is already in small chunks of entertainment and information) have been added to the MobiTV Canada lineup.
Customers of Rogers Wireless, Bell Mobility and Telus Mobility will now have access to MuchMusic, MuchLoud, MuchMoreRetro and Star!
MobiTV Inc. is a leader in television and digital radio services for cellular, WiFi and broadband enabled devices, however, it has reported only 500,000 customers world wide so far. The CHUM channels offer music videos and music news (the "Muches") and entertainment blurbs (Star!). Research and industry consensus says that wireless consumers are more interested in a few minutes of content at a time and not an hour-long show, for example.
“CHUM’s content is perfectly suited for MobiTV Canada’s viewers, who can tune in live anytime, anywhere to catch the best music videos or get up to speed on the latest celebrity gossip,” said Erik Smith, vice-president of business development and programming for MobiTV, in the press release.
“We are constantly looking at new ways to reach our audiences with our exclusive and engaging content. With MobiTV, audiences on the go can now watch some of their favourite CHUM stations via their cell phones,” added Maria Hale, vice-president, content business development, CHUM Limited.
www.muchmusic.com
www.star-tv.com
www.muchvibe.ca
www.muchmoreretro.com
www.mobitv.com
www.chumlimited.com
