TORONTO – JACK FM in Toronto will be participating in the city’s annual Pride Parade this Sunday as a “major” radio sponsor of the 2006 Pride celebrations.
The station will have its special events vehicle, mascot, and representatives in the parade. It will also have a booth on Church Street in the heart of the gay village with JACK reps handing out free limited edition JACK slinkies to the first 5,000 people to visit the booth featuring a rainbow logo, the international symbol of gay support.
“We’re proud to support the gay community and show our support of Pride 2006, which is such a vibrant and exciting community celebration in our city,” said Steve Kennedy, General Manager and Program Director of 92.5 JACK FM. “We wanted to do something very special for Pride 2006 and by developing the limited edition JACK pride slinky, we thought it was a great memento of an important community program and celebration.”
The station is owned by Rogers, which is also a corporate sponsor of Pride 2006.