BANFF – You could see it clearly at the i-pitch session.
Besides the fact it was the first time broadcasters and developers i-pitched together at the Banff World Television Festival (with laptops mind you), it was quite evident interactive content is now a “package deal”.
Interactive content brings broadcasters and developers together.
Raven Tales, the winner of the 2006 Banff World Television Festival i-pitch session was represented by Michael Ockenden from Sandbox Games of Vancouver BC and Peter Strutt from Aboriginal Peoples Television Network. The team will be awarded the $10,000 development prize.
The jury noted the web site’s rich graphics and how closely the universal stories of the interactive portion were tied to the television series in the decision.
It’s a relationship, we’ll see more of in the future.
Lucie Lalumière, vice-president and general manager, Interactive Television for Corus Entertainment asks those interested in pitching concepts to come to her team as early as possible in the creative process.
“The earlier we start working together, the better it is for the total package,” says Lalumière. In developing something from the beginning, you can look at all content and the form of content you’ll need, she contends.
Lalumière presented two other i-pitches at the conferences, with two separate partners.
“Are we there yet?,” with Blair Powers, Sinking Ship Productions and Cellar Door Productions for Treehouse; and “erkyperky.com” with Diane Williamson of Digital Wizards Inc. for YTV.
