TORONTO – This mobile video space looks to be frantic work for a new generation of producers.
Today, corporate cousins CTV and Bell Mobility announced a pair of new mobile video news services – which will be updated hourly from 7 a.m. to 11 p.m. The made-for-mobile video news services will emanate from CTV News and Report on Business Television (ROBTv) and be exclusive to Bell Mobility customers. ROBTv’s will be the country’s first-ever business-only mobile video news report.
CTV News will feature a three-minute branded newscast "that offers unfettered and up-to-date access to the day’s breaking news stories and beyond," says the press release.
The ROBTv mobile news service will also include analyst ratings, Stars and Dogs Picks and interviews with the business newsmakers of the day.
“The mandate of the CTV News division is to deliver meaningful and comprehensive news reports in a timely fashion,” said Robert Hurst, president CTV News, in a press release. “With Bell Mobility, we now have a mobile strategy that showcases our leading news services and ensures Canadians can stay connected to the critical news of the day.”
“Working with Bell Mobility, the opportunity to deliver hourly news and business wraps, something no other broadcaster provides, delivers that value and provides the perfect entry point for CTV News on mobile," added Kris Faibish, CTV’s vice-president of digital media.
Bell’s streaming video clip service is currently available on the EV-DO enabled Samsung a920 and the Sanyo 8300 and 7500, and a downloadable news video clip service is available on the Motorola E815 and RAZRV3c. Customers interested in subscribing to CTV News and ROBTv mobile video news service can purchase Fuel Me bundles in-store or by calling customer service from their mobile phone at *611. Once the service is added to the customer account, the customer will automatically gain access to the news clips through their handset’s embedded media player.
