YTV.com overhauled, expanded - for kids and clients

TORONTO – Tween and teen network YTV has taken the wrapper off of its revamped web site which is says will provide an immersive online environment for kids as well as enhanced advertising and sponsorship opportunities for its clients. “Corus is committed to offering compelling, interactive entertainment experiences and extending our brands on all available platforms,” said Lucie Lalumiere, vice-president and general manager, interactive, Corus Television, which owns YTV. “YTV.com has raised the bar on functionality and content, and this is an important first step towards creating deeper brand experiences for both kids and advertisers.” The site has upped the...