TORONTO – This year, the Crystal Platinum Award went to outstanding creative that makes the listener rethink views about a very familiar brand.
The Radio Marketing Bureau, at lunch Thursday during Canadian Music Week, presented the Platinum Award to Pirate Radio & Television and the Toronto Symphony Orchestra for an engaging, entertaining, effective campaign that shows us just how much fun great radio can be. The three spots – Old Bill, Boring Maurice and Rich Joanne – win the Best in Show $10,000 grand prize.
Twenty-five trophies were awarded to exceptional work in nine categories at the Fairmont Royal York. Pirate Radio’s work for the TSO actually picked up four Crystals, including gold for agency campaign, both gold and bronze for agency single as well as the ultimate platinum prize.
Other gold Crystal winners were Standard Radio, Kelowna, for the inventive Kelowna Self Storage station campaign; Corus Radio, Toronto for Durex and 102.1 The Edge’s “Give it up for the Condom” station single; Corus Entertainment/1031 Fresh FM’s “A firm but gentle” spot in the PSA category; the doug agency inc. and Grolsch Canada’s “Cottage Country” in the performance category; and Rogers Broadcasting, Toronto and the Royal Conservatory of Music’s “Pianoclarinetfiddle” for creative use of sound/music.
To hear all the Crystal gold, silver and bronze-winning spots, click here.
