EastLink adds its voice to local avails battle

OTTAWA – Bragg Communications, the parent company of Halifax-based MSO EastLink, has appealed to the CRTC to expand what can be shown in the two minutes of ad time U.S. cable channels make available for local ads. CRTC regulations currently say that cable companies may only promote their video or audio services within that avail time. Cablecos can claim 25% of the time and must give the rest up, at cost, to Canadian broadcasters to promote their channels. Channels like CNN and the Golf Channel make two minutes per hour available to its carriers to sell advertising, which is a...