NEW YORK – It’s not as big a move as say, going from a country music channel to an all-men’s channel, but Spike TV today unveiled a new logo and tagline as part of a multi-million-dollar 2006 rebranding campaign that promises new programming to go along with its new look and tagline: Get More Action. 
A more modern and streamlined logo (left) featuring block print was introduced, standing in stark contrast with the cursive lettering and chevrons of the past, says the press release. Spike’s new logo will make its debut on-air starting in May.
"Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment. We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience Get More Action," said Spike TV creative director Niels Schuurmans, in the release.
Spike’s first original scripted drama, Blade: The Series, based on the popular Marvel comic book and movie trilogy, is set to debut Wednesday, June 28. Building off of the success of the hit series The Ultimate Fighter, Spike also plans to augment its stable of reality programming as well. The first step is renewing its partnership with the Ultimate Fighting Championship through 2008 for four more seasons of The Ultimate Fighter as well as ten live mixed martial arts fight cards. Season three and four of The Ultimate Fighter will debut on the network in 2006.
Spike’s programming acquisitions are also indicative of its brand positioning initiative. The Shield premiered on Spike on Wednesday, March 15, and CSI: NY is set to debut later this year. Additionally, the James Bond franchise will be joined by the Star Wars franchise as a Spike exclusive in 2008.
Spike TV is available in 88 million homes and is a division of MTV Networks.
