TORONTO – Another twist in the non-traditional TV advertising genre was announced today by Nestlé Canada, Zenith Optimedia and CanWest MediaWorks
The Kit Kat Clock campaign will be integrated into promotional breaks during Survivor, The Apprentice, The Simpsons and Saturday Night Live and will feature an animated Kit Kat Clock customized to match the specific program environments.
The oval Kit Kat Clock displays a chocolate Kit Kat finger slowly rotating around a red and white branded clock face. For the Survivor Spot the Clock is set into a torch similar to the ones used on the Survivor series.
“We’ve developed a tailored approach… that makes the campaign unique to the CanWest television programming schedule,” said Catherine Bridgman, senior vice-president, marketing ventures, CanWest MediaWorks Sales and Marketing. “We are constantly finding new ways to work with our advertisers to meet their marketing and advertising goals and this campaign brings it to the next level.”
The campaign launched during the Super Bowl with a clock that was set in a red football helmet. The campaign will run until the end of April 2006. The 15 second spots encourage viewers of the specific shows to “Have a Break…Have a Kit Kat” during commercial breaks.
“The campaign will enable us to connect with consumers because the spots we’ve created are relevant to the shows they’re watching," said Elizabeth Frank, vice-president, Nestlé Confectionery Marketing.
