TORONTO – Howard Stern will return to the Canadian airwaves on Monday, via satellite, of course.
Sirius Canada today announced what most figured was inevitable, that the "King of All Media," Howard Stern, will be included as part of the company’s 100 channel premium line up. As of February 6, 2006, Sirius Canada subscribers will be able to hear Stern on the widely publicized Howard 100 channel.
Stern was, for a couple of years in the 1990s, available in Canada on Toronto’s Q107 and CFOM in Montreal.
Stern, who debuted on Sirius in the U.S. on January 9, is North America’s most recognized radio personality, and had the top rated morning drive show in the U.S., which he left claiming that it was too creatively restrictive to work in conventional radio in the States.
That plus a US$500 million pay packet, plus stock options.
"No one in radio commands more attention than Howard Stern," said Mark Redmond, Sirius Canada president and CEO. "He is an industry icon with millions of loyal fans throughout the continent who will follow him anywhere to hear his unique form of entertainment… Howard’s show will make our unique entertainment offering even more exciting."
