TORONTO – CanWest Interactive, operator of canada.com (the Canadian mega-portal which combines the company’s print and broadcast news abilities, among other things), today announced it has entered into a multi-year partnership with Google Inc.
In addition to powerful and relevant search capabilities, the partnership will provide canada.com users with content and search related advertising, while offering Google’s advertisers access to canada.com’s extensive reach across the country,” says the press release.
"With almost three million unique visitors a month, canada.com provides an excellent media vehicle for our advertisers who are looking to penetrate the Canadian marketplace," said Wendy Muller, head of Canada, ad sales and operations, Google Inc. "This alliance will broaden our reach into this important market, and maintain Google’s ongoing strategy of partnering with market leaders," she said.
Canada.com includes driving.ca, remembering.ca and working.com, for example, and offers advertisers the opportunity to integrate their products and services within the most relevant content environment to best reach their target consumer, says the company.
And now with Google’s AdSense, which serves up advertising related to the search word or page content, the site will also provide consumers with content and search related advertising. Revenue from ads served will be shared by both canada.com and Google.
"Our goal is to partner with tier-one companies to deliver the most innovative and effective offerings for both consumers and advertisers," said Arturo Duran, president, interactive and business integration for CanWest MediaWorks Publications Inc.
