ENGLEWOOD CLIFFS, N.J., and SARATOGA SPRINGS, N.Y. – NBC Universal announced an agreement that will make Universal movies and NBC Universal TV events content available on demand, on line.
NBC signed an agreement with Wurld Media, the creator of Peer to Peer (P2P) service Peer Impact. This agreement marks the first ever license of major studio content to a legitimate P2P service. Titles will be available for rental for a 24-hour viewing period after purchase.
"NBC Universal has a long history of embracing technology to better serve our viewers," said Bob Wright, vice chairman of GE and chairman and CEO of NBC Universal in a press release. "This agreement is a significant step forward in our goal to capitalize on the myriad possibilities of new digital-media services, in a way that allows us to safeguard our content from illegal distribution."
"NBC Universal is committed to providing our content to consumers in a way that meets their needs," added David Zaslav, president, NBC Universal Cable in the same release. "This agreement with Wurld Media furthers that commitment by allowing consumers to view the highest-quality movies securely on their computers."
"This… convergence of technology and entertainment will bring digital media into the living room of the consumer, placing on-demand entertainment at their fingertips,” added Gregory Kerber, chairman and CEO of Wurld Media.
Peer Impact offers its users a secure, high quality environment for rental and purchase of digital content, including music, video games, and with this announcement, for the first time, major film and television event titles.
For the benefit of its users, all content is placed on the P2P network by Wurld Media — no unauthorized content can be introduced on to the network.
As with all digital content that is traded over Peer Impact, users will earn Peer Cash for their participation in distributing videos on the network and for recommending video purchases to others. Peer Impact’s technology allows members to earn cash back for acting as "paid redistributors" of content purchased over the network. Users simply leave their computers on, and if they are selected as a source of fulfillment for purchases on the network, they receive Peer Cash that may be used toward future purchases.
On demand movies from the Universal film library include Academy-Award winning films "Ray" and "The Motorcycle Diaries; " recent titles such as "Meet the Fockers" and "The Bourne Supremacy" as well as upcoming premieres of "The Skeleton Key", "Cinderella Man" and "The Forty Year Old Virgin."
Specials and stunts include "Jerry Springer: Uncensored," "5th Wheel" and "Blind Date" franchises; family-friendly programming like "Kicking & Screaming," the "Balto" series and "The Land Before Time." In addition, "Laura Sin Censura," one of the most successful Hispanic VOD offerings to date, will also be available to Peer Impact customers.
