TORONTO – With the Canadian regulatory hurdles all hopped, Sirius Canada has hired on a consumer electronics veteran to carry the ball as president and CEO.
The board of directors of SIRIUS Canada today announced the appointment of former Thomson Electronics Canada president Mark Redmond as president and CEO. For the last several months, Redmond has been working closely with SIRIUS Canada’s senior strategic team preparing for the satellite radio company’s entry into the Canadian marketplace, says today’s press release.
A former Thomson executive for over 17 years, Redmond held many senior positions in Canada, the U.S. and internationally in operations, marketing and sales for Thomson’s consumer electronic divisions including RCA, GE and Thomson brands. In his last position at Thomson, he was vice-president worldwide audio and video products.
"We are delighted to have Mark lead SIRIUS Canada as we get ready to launch our service to all Canadians," said Michel Tremblay, chairman of the board, SIRIUS Canada. "His tremendous experience in operations, marketing and sales for global consumer electronic and technology industries will be a great asset to SIRIUS Canada."
"My main focus is to launch our service to all Canadians as soon as possible," said Redmond. "We’ve had enormous interest from consumers calling us and asking when we will be ready for launch and where can they get SIRIUS. We want to make sure SIRIUS is the superior offering over all other satellite radio providers in Canada, giving subscribers a winning-edge in entertainment options. We also look forward to providing Canadian artists with a platform to showcase their talent across North America."
The Board also thanked Kevin Shea, former President and CEO, SIRIUS Canada, for his role in leading the organization through the regulatory minefields.
"Kevin did an unbelievable job in putting together our comprehensive satellite radio license application that was ultimately granted in July and then confirmed most recently by the Federal Government a few weeks ago," said Tremblay. "As one of Canada’s leading broadcasting executives, we were delighted to have him as part of our team to navigate this complex process. We are pleased that he will continue, as planned, to stay with the organization as a senior advisor to the Board of SIRIUS Canada."
SIRIUS Canada is getting ready to launch its service to all Canadians “in the very near future,” says the press release. SIRIUS Canada is a partnership with SIRIUS, the CBC and Standard Broadcasting.
