Cable / Telecom News

Star Choice extends brand


CALGARY and OTTAWA – Shaw Communications’ DTH company Star Choice announced today it will offer a Star Choice Mastercard through MBNA Canada Bank.

MBNA Canada is a leading provider of co-branded and affinity credit card programs in Canada.

Star Choice customers can now choose between the Star Choice Platinum MasterCard and the Star Choice Preferred MasterCard. As an exclusive promotional offer, for those customers who choose to use their Star Choice MasterCard on a pre-authorized basis to pay for their Star Choice service, they will receive $50 in programming credits.

The Star Choice MasterCard provides existing customers with another way to pay for their Star Choice account, while collecting WorldPoints that can be used towards Star Choice programming, travel, merchandise, and gift certificates. Plus, unlike other rewards programs, there are no blackout dates.

For an annual fee of $29, the Star Choice MasterCard with WorldPoints provides cardholders with access to the WorldPoints rewards program, in addition to many other features and benefits including world-class customer service 24 hours a day, 7 days a week; emergency travel benefits; rental insurance; car rental accidental death and dismemberment insurance; personal effects insurance; MasterPurchase insurance; and extended warranty protection every time the card is used.

"We are very excited to have Star Choice become our exclusive Canadian direct-to-home satellite affinity card partner," said Martin Parizeau, senior executive vice-president, MBNA Canada Bank. "It is an excellent combination of two customer-service driven companies uniting to provide products and services tailored to the needs of Star Choice customers."

The release made no mention of whether there might be a Shaw Digital Cable card in the future.

www.starchoice.com/mastercard