TORONTO – Direct marketer Torstar Media Group Television (TMG TV), this week received the 2005 Electronic Retailing Association (ERA) Award in the category of Best International DRTV Production. It’s the third ERA award won by TMG TV in four years and was presented at an ERA gathering in Las Vegas. The award is in recognition of the short form DRTV (direct-response TV) spot produced by TMGTV Productions, in collaboration with OgilvyOne Worldwide, for AIG Assurance entitled Photo Album and was the first to be shot in high definition by the insurance company. Shot in the setting of a grandparents’ living...
